eBay to end all Louis Vuitton auctions in fake purse dustup

eBay to end all Louis Vuitton auctions in fake purse dustup

A French court has ordered eBay to pay €38 million ($63 million) to LVMH Moet Hennessy Louis Vuitton SA, a French luxury goods manufacturer, due to claims that the auctioneer hasn't done enough to prevent sales of counterfeit luxury goods. But the order went beyond simply fining them for lax policing of their auctions, as it bans eBay from selling any Louis Vuittan goods, legitimate or not.

In 2006, Louis Vuitton surveyed eBay and found that 90 percent of the perfumes, watches, and handbags sold under its brands were counterfeit, according to BLOOMBERG. Vuitton isn't the only high-end manufacturer upset with the online auction house: a similar suit against eBay filed by Tiffany & Co. claims that online sales of counterfeit items costs manufacturers $30 billion per year.

In addition to the fine eBay has been ordered to pay by the Tribunal de Commerce in Paris, the ruling also ordered the company to stop all sales of LVMH perfumes, counterfeit or not. "It's a groundbreaking decision that will help protect creativity,'' said Pierre Gode, a member of LVMH's supervisory board and adviser to chairman Bernard Arnault. It is also a decision that, unsurprisingly, eBay will appeal.

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